Implementation of a comprehensive system of digital solutions to grow sales and business as a whole
systematic / digitisation / implementation
Short list of companies and organisations for which we have carried out certain development projects
My name is Ahmet Ashirov.
Founder «VIVA Marketing & IT LLC».
For more than 15 years of practice our team has successfully developed marketing and business development models in more than 100 niches, both B2B and B2C, both for start-ups and successfully developing companies.
Today I offer you our vision for cooperation in the field of business development, aimed at increasing the demand for your company's products, scaling it up and optimising business processes
Nice to meet you!
15 years of experience in building marketing teams
business
consultant
consultant
specialised education/MBA certificate
Our mission is to ensure a fundamentally new level of business development for our clients through the use and systematic implementation of modern solutions, practices and tools existing on the market.
Our main goal is to bring our client to a financial result and take them to a fundamentally new level of development.
To achieve the project objectives and create a personalised development strategy for each of the products and the project as a whole, we:
Integrate specialised software for project process and team management
We will analyse in detail the business model of the project and its products, as well as form a MindMap of the project
Form a team to manage the created systems and products
Build a system of marketing tools that directly impact sales growth
Set up transparency of data acquisition, metrics, analytics at every stage of development
We will help to improve your company's IT infrastructure (online stores/mobile applications)
Expand your company's online presence, engage your target audience and build a decision-making system based on their feedback.
This in turn will provide an opportunity to continually build off competitors in each of the markets for each of the products
Provide specialised support to enable your branch or representative office to operate independently
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CONSULTATION
PRE - project + AGILE
PROBLEM VALIDATION
CONFIRMATION OF THE SOLUTION'S RELEVANCE TO THE MARKET
DEVELOPMENT
OF MVP FOR TESTING SOLUTIONS
OF MVP FOR TESTING SOLUTIONS
CONFIRMATION OF
THE MARKET FOR THE PRODUCT
THE MARKET FOR THE PRODUCT
VALUE PROPOSITION VALIDATION
ATTRACTION FUNNEL OPTIMISATION
CHANNEL CONFIRMATION
TRANSITION FROM
START-UP TO 'MATURITY'
START-UP TO 'MATURITY'
Step 9
SCALING
Step 8
DATA ANALYSIS
STEP 11
DATA-DRIVEN LEARNING
STEP 12
IDENTIFYING/
ACTUALISING POINT 'A'
ACTUALISING POINT 'A'
STEP 1
GOAL SETTING TO ACHIEVE POINT 'B'
STEP 2
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What is included in 'Confirmation of Problem Existence'
1. Primary Custdev of the product/company owner
2. LMC elaboration for the Customer
3. Mind mapping of the project
2. LMC elaboration for the Customer
- Conducting an in-depth analysis of the target audience. Formation of a group of 3-4 profitable segments and description/characterisation of the main characters (a collective image of each category)
- Identification of 5-10 key problems and description of existing alternatives for their solution
- Description of the value of the product for the customer and formation of a unique selling proposition
- Identification of 3 key solutions for the highlighted problems and hypothesis testing
- Defining the main channels and methodology for successful product promotion
- Create a cost plan (customer acquisition, promotion, sales, etc.), the customer lifetime value (LTV) must exceed the customer acquisition cost (CAC)
- Defining revenue streams and pricing for the offering
- Describing key metrics - key indicators that need to be measured to track and evaluate the success of various business processes
- Shaping the hidden advantage, the key differentiator from competitors
3. Mind mapping of the project
- Target audience segmentation (identification of 3 main customer portraits)
- Determining the portrait of a potential investor of the company
- Company analysis for MVP preparation (quick start hypothesis tests)
- Determination of product/price line
- Identification of the existing sales funnel
- Identify customer barriers to the company/product
- Determining the usefulness of the company and its products for customers
- Analysing the infobole in the market for the produc
What is included in 'Confirmation of the solution's conformity to the market'
1. Primary competitor analysis:
- Sites on SEO/advertising search
- Social networks
- Identifying the negotiation team
- Preparation for interviewing competitors' managers (preparation of questions)
- Conducting the interview
- Forming a database of answers
- Data analysis
- Hypothesis building
- Analysing advertisements
- Reporting/recommending
- Formation of search queries and key phrases (semantic core)
- Searching for progressive audiences and their interests in Instagram
- Searching for bloggers, analysing the possibility of cooperation
What is included in 'Developing an MVP for Testing Solutions'
1. Development of a product with minimal functionality to solve the problem of CA on the basis of the existing company website (details in Road_Map).
5. Setting up RK in social networks (VK / FB / Instagram) (details in Road_Map)
6. Displaying requests for managers
- Working out the selling structure of the main page + quiz
- Development of the selling structure of the 'thank you' page
- Development of a prototype of a quiz - lending (b/w version)
- Design layout development of quiz - lending (+ favicon development)
- Launching the site - site layout on the constructor like Tilda
- Setting up / connecting / registering the domain name of the site
- Functionality check
- Basic SEO optimisation of the site - filling meta tags - optimising keywords - adding favicon
- Connecting and setting up WEB analytics - Yandex metrics - Google Analytics - Social networks pixels (FB/VC) - setting up goals (conversion, retargeting).
- Registration / verification of the organisation's card in Yandex / Google
- Creating an advertising cabinet / getting access to it
- Contextual advertising РСЯ (Yandex) (details in Road_Map)
- CMC (Google) contextual advertising (details in Road_Map).
5. Setting up RK in social networks (VK / FB / Instagram) (details in Road_Map)
6. Displaying requests for managers
- connection to CRM system
- connection to Google tables
- connection to Telegram notifications
What is included in 'Product Market Confirmation'
1. Launching the RC (depending on the selected traffic source p. 3)
2. Analysing the RC
4. Summarising the results of the RC
5. Preparation of the final report on the Pre-Project Study
2. Analysing the RC
- Reach and cost of RC in relation to conversions
- Tracking the quality of leads
4. Summarising the results of the RC
5. Preparation of the final report on the Pre-Project Study
What is included in the 'Confirmation of Value Proposition'
1. Formation of Customer Discovery, Customer Validation and if necessary full-fledged CustDev of existing target audience and new enquiries::
Segmentation based on the level of the sales funnel into the following groups:
3. Start Agile process to form the MVP structure of the following PRODUCTS #2; #3; #n...
4. Preparation of a deployed Tripwire Landing for the analysed product (details in Road_Map)
- Analysing existing customers via CRM (sample of 15-30 customers)
- Formation of key questions to solve customer problems
- Hypothesis testing through questionnaires or surveys of existing customers of the company
- Questionnaire or survey of leads who left MVP applications
- Adjusting the LMC of the project
- Analysis of user behaviour on the website and in social networks (Big data / Google / Yandex / Cross-cutting analytics)
- Divisions based on gender, age, geography, interests and preferences
Segmentation based on the level of the sales funnel into the following groups:
- Non-target audience
- Potential customers
- Users who are looking for a solution to a problem
- Users who are looking for a specific product - Customers
- Report generation and MVP reinforcement (receiving recommendations on product/service improvement, etc.)
- Analysing the collected observations and comments
- Creating an iterative release of a new version of the MVP with improved and new features
- Adjustment of MVP and advertising campaign
3. Start Agile process to form the MVP structure of the following PRODUCTS #2; #3; #n...
4. Preparation of a deployed Tripwire Landing for the analysed product (details in Road_Map)
- Working out the selling structure of the home page + quiz
- Working out the selling structure of the 'thank you' page
- Prototype development (b/w version)
- Development of design layout + favicon
- Launch of the site
- -Site layout on a Tilda type builder
- - setting up / connecting / registering the domain name of the site
- - performance test
- Basic SEO optimisation
- - meta tag filling
- - keyword optimisation
- - favicon addition
- - registration / adding organisation card in Yandex / Google
- Connecting and setting up Web analytics
- - Yandex metrics
- - Google Analytics
- - Social networks pixels (FB/VC)
- - Setting up goals (conversion, retargeting)
What's included in 'Engagement Funnel Optimisation'
1. Approval of the final sales funnel
- Sales funnel diagram
- Content strategy (LM, social media, YouTube, etc.)
- Customer journey automation (chatbot and its scripts for interaction with target audience, payment systems, webinar rooms, corporate website, additional lendings, etc.)
What is included in 'Sales Channel Confirmation'
1. Webinar Sales
Development of Presentation for Webinar Sales Additional Landing Page for webinar sales (Landing Page up to 16 semantic blocks): - for webinar - for retargeting- pr. 2. RC for the prepared complex
Development of Presentation for Webinar Sales Additional Landing Page for webinar sales (Landing Page up to 16 semantic blocks): - for webinar - for retargeting- pr. 2. RC for the prepared complex
- Setting up targeting RC
- Setting up contextual RC
- Identifying the target audience
- Developing a compelling value proposition
- Increasing the effectiveness of marketing efforts
- Utilise social media and content marketing
- Implementing referral programmes and encouraging word-of-mouth marketing
- Optimising the website and user experience
- Offering exceptional customer service
- Expanding the company's reach
- Continuously track and analyse data
- Iteration and optimisation
- Conducting a SWOT analysis
- Setting clear and measurable goals
- Aligning goals with the company's mission and vision
- Breakdown of goals into actionable strategies
- Setting key performance indicators (KPIs)
- Implementation of a performance measurement system
- Monitoring and analysing market trends and competition
- Conducting regular strategic reviews
- Facilitate cross-functional co-operation
- Continuous refinement and adaptation of objectives
- Defining core business processes
- Documenting workflows and steps
- Defining process objectives and performance indicators
- Process analysis and optimisation
- Implement process controls and standard operating procedures
- Automate and digitise processes
- Establish performance monitoring and reporting mechanisms
- Continuous training and development of employees
- Conduct regular process audits and reviews
- Maintain a culture of continuous improvement
- Defining strategic objectives and goals
- Conducting a thorough job analysis
- Defining the necessary departments and their functions
- Establishing reporting relationships and hierarchy
- Developing job roles and responsibilities
- Determining the optimal organisational structure
- Considering the size and scalability of the organisation
- Define decision-making levels and authority
- Implement a performance measurement and evaluation system
- Monitoring the organisational structure
- Identify applicable laws and regulations
- Conducting compliance gap analyses
- Develop a records management system
- Update and maintain legal and regulatory documentation
- Implement internal policies and procedures
- Establish a compliance monitoring and reporting system
- Conduct regular compliance audits
- Train employees on compliance issues
- Maintain effective liaison with regulatory authorities
- Keeping track of changes in laws and regulations
- Defining HR management objectives and goals
- Developing and documenting HR policies and procedures
- Develop job descriptions and competency frameworks
- Implementation of recruitment and selection processes
- Establishment of an onboarding and orientation programme
- Development of a performance management system
- Introduction of a training and development programme
- Setting up a compensation and benefits system
- Developing employee engagement initiatives
- Implementation of HR data and analytics capabilities
- Determining management's information needs
- Develop cost allocation and measurement systems
- Develop budgeting and forecasting processes
- Implement performance measurement and key performance indicators (KPIs)
- Establish management reporting systems
- Conduct cost-volume-profit (CVP) analyses
- Implementation of activity-based costing (ABC) systems
- Integrate financial and non-financial performance indicators
- Use of variance analysis and performance measurement
- Continuous analysis and improvement of the management accounting system
- Identify automation opportunities
- Defining automation goals and objectives
- Evaluation of automation solutions
- Develop an implementation plan
- Configuration and customisation of the automation system
- Testing and validation of the automation system
- Training of employees to work with the automation system
- Implementation of the automation system
- Monitoring and measuring the effectiveness of the automation
- Continuous improvement and optimisation of the automation system
Metrics to pay attention to at this stage:
- Customer acquisition rate
- Customer churn rate
- Customer Satisfaction Index (CSAT)
- Customer loyalty index (NPS)
- Average revenue per customer
- Customer lifetime value (CLV)
- Customer retention rate
- Customer acquisition rate
- Customer complaint handling time
- Customer waiting time
Metrics to pay attention to at this stage:
- Indicator of achievement
- Alignment of strategic objectives
- Return on investment (ROI)
- Revenue growth rate
- Cost reduction rate
- Market share
- Customer Acquisition Cost (CAC)
- Employee productivity
- Customer Lifetime Value (CLV)
Metrics to pay attention to at this stage:
- Process efficiency
- Cycle time
- Process cost
- Process output
- Process Execution Time
- Customer Satisfaction Index (CSI)
- Error rate
- Process performance
- First Pass Output (FPY)
- Resource utilisation
Metrics to pay attention to at this stage:
- Sphere of control
- Attitudes of employees towards managers
- Levels of organisational hierarchy
- Employee turnover rate
- Employee engagement rate
- Time to fill
- Internal promotion rate
- Investment in training and development
- Diversity and Inclusion Index
- Organisational culture alignment
Metrics to pay attention to at this stage:
- Compliance Ratio
- Document accuracy rate
- Document retrieval time
- Violation rate of regulatory requirements
- Document approval time
- Document version control accuracy
- Completion rate
- Document retrieval accuracy
- Cost of compliance
- Audit findings on regulatory requirements
Metrics to pay attention to at this stage:
- Staff turnover rate
- Time to fill
- Investment in training and development
- Employee engagement rate
- Absenteeism rate
- HR efficiency ratio
- Cost per hire
- Employee satisfaction index
- Training effectiveness
- Time to productivity
Metrics to pay attention to at this stage:
- Gross profit margin
- Operating expense ratio
- Return on investment (ROI)
- Cost variance
- Revenue growth rate
- Cost of goods sold ratio (COGS)
- Profitability Index
- Return on Assets (ROA)
- Breakeven point
- Costs per unit of production
Metrics to pay attention to at this stage:
- Speed of process automation
- Error rate
- Cost savings
- Reduction in cycle time
- Employee productivity
- Process efficiency
- Customer Satisfaction Index (CSI)
- Return on Investment (ROI)
- Automation success rate
- Process accuracy rate
To understand the sequence, the time of implementation of certain steps, their volume, the number of resources required for the project, developed for you:
you'll understand:
A preliminary RoadMap to achieve the stated objectives in a sustainable manner
Which tools should be implemented today, which ones should be implemented 'tomorrow', why these tools are needed
What key growth indicators need to be monitored and how to track overall project performance
Which specialists are needed and what tasks will be assigned to them
Go to the RoadMap
A roadmap is a personalised step-by-step plan of sequential and parallel actions, recorded in a special table, with a breakdown of the company's broad development objectives and/or its products into smaller ones
offer
As a starting relationship, we invite you to make
2 concrete steps together with us on the formed roadmap, as well as to outline the format of further co-operation.
2 concrete steps together with us on the formed roadmap, as well as to outline the format of further co-operation.
-step №1. Pre-project study
composition of the study:
2-stage company/product analysis
13-step diagnostics of the company (business model)
2-stage analysis of the target audience
5-stage analysis of the competitive environment in the selected region for the promoted product(s)
A pre-project study is required to:
Allows business owners to soberly answer their own questions:
- Consolidation of information on company, product, target audience
- Creating the basis for future / existing product team to make the most favourable decisions on the company's products and offers
- Creating the basis for future / existing product team to make the most favourable decisions on the company's products and offers
- 'what is my company?'
- 'how does my company compare to others?'
- 'how do existing and potential customers see my company?'
- 'what steps should I start taking to start growing revenue today?'
- 'how does my company compare to others?'
- 'how do existing and potential customers see my company?'
- 'what steps should I start taking to start growing revenue today?'
At the end of the study, you will get your hands on the generated hard data:
LMC of the project, completed MindMaps by company, target audiences
project diagnostic sheet (point A)
Implementation timeframe:
up to 21 days
tables with comparative analysis of the competitive environment, charts of market shares
Unit economics of the project
reports, findings, recommendations
you will always be able to return to the findings, refresh them in your memory, recall and update the insights, outline a plan for further development, and use them in the training or adaptation of the company's personnel.
These pre-project activities require a minimum of 200 working hours with a minimum of 5 specialists involved
.-STEP №2. launch of mvp to test the hypothesis and attract / identify a solvent TARGET AUDITORIUM
A primary mvp typically includes a set of 1 or more tools:
3 variants of selling quiz minilandings
Telephony and CRM for sales management
Chat-bot for receiving and processing applications
MVP - trial version of a product, service or service
Objective:
- the offer has the character of a quick calculation/selection of the required service
- the target audience is warmed up to purchase through the 'thank you' page
- the target audience is warmed up to purchase through the 'thank you' page
- Easily collect contact information of the target audience through a non-stressful offer to get an estimate or consultation for the required product
The formed base allows you to initially determine the interest of the audience to the promoted product.
And also, in the future it will allow to use contacts of the target audience for warming up and smoothly leading to the idea of making a purchase from the promoted company (retargeted advertising, promotions, e-mail distribution, etc.).
Implementation timeframe:
14-21 days
period AC
15-30 days
As a result, you will have a clear understanding:
Launching an advertising campaign
the behaviour of potential customers towards your product;
the average cost of attracting 1 customer;
the effectiveness of a particular customer acquisition channel;
what weaknesses exist in the sales department and current offers.
draw up the organisational structure of the company implement automation systems
THE NEXT STEPS OF ACCOMPANIMENT:
after the test period we will need to implement the following 3 steps
form 'big' lendings for each product/destination
creating an auto sales funnel
integrate a smart chatbot
launch an advertising campaign
Technical construction of the company's infrastructure
№1
Based on hypothesis testing:
forming a marketing department of the company
building a sales team
A comprehensive solution for digital marketing and branding
№2
Based on the technical construction of the company's infrastructure:
As a result:
- optimised the work of marketing and sales departments;
- increased brand awareness in the market, influencing the expansion of sales opportunities and the overall growth of the company's market share/
- optimised the work of marketing and sales departments;
- increased brand awareness in the market, influencing the expansion of sales opportunities and the overall growth of the company's market share/
As a result:
- the company enters a rapid growth stage and focuses on data and analytics driven decision making, effective financial management.
- the company enters a rapid growth stage and focuses on data and analytics driven decision making, effective financial management.
management of the commercial block of the company/ branch/ representative office
see the following slide for additional steps in our co-operation
№3
As a result:
- generate leads;
- automate the work of the OP;
- introduce metrics that help us understand where we need to develop and what we need to pay attention to.
- generate leads;
- automate the work of the OP;
- introduce metrics that help us understand where we need to develop and what we need to pay attention to.
Based on work completed on an end-to-end digital marketing and branding solution:
implement automation systems
Based on hypothesis testing:
- Developing the selling structure of a great sales lending
- prototype lending
- develop a design mock-up of the prototype of the lending site
- launching lending- website layout on a constructor like Tilda
- creating a chatbot with auto-drone construction
- basic SEO optimisation - filling meta tags - optimising key queries - adding favicon
- connect and configure WEB analytics - Yandex metrics - Google Analytics - Pixels of social networks (FB/VC) - setting goals (conversion, retarget)
- create an offer for sale
- follow up with the sales team
- integrate AmoCRM and such metrics as: average check; customer acquisition cost; conversion rate; customer lifetime value; transaction cycle; customer retention rate; customer churn rate; margin; operating leverage; customer satisfaction index; a document containing information on the organisation's cash availability and cash flow; a profit and loss statement to the sales department
Based on the technical construction of the company's infrastructure:
- Create a WhatsApp Business
- Create a company profile on a social network
- create Taplink for the social network
- develop a sales structure for the company's general website (up to 19 screens, if necessary a multi-page site - all previous lendings are combined into one)
- develop a prototype of the company's general website
- develop a design layout of the prototype of the general site of the company
- launch the general site - layout of the site on the constructor such as Tilda
- continue the advertising campaign (monitor it, adjust it)
- work out the product line
- form a minilanding for each product from the product line
- develop tariffs for the company
- form a commercial offer for each of the tariffs
- hire employees, control and develop marketing and sales department.
If necessary:
- integrate Asana into the company: create a separate worklist tailored to the specifics of a particular client
- integrate such converters as: Lead Magnet, Multipage Website, Lead Form, PTO, Sales Video, Online Store, Webinar or Autowebinar, Marketing Kit, SMM
- increase sales channels: Facebook/Instagram Target, Yandex.Direct, Search/RSY, Youtube channel, Teaser advertising, Vkontakte Target, Google Ads., Search/KMS, SEO, Cross-cutting analytics, MyTarget Target, Promotion on Avito, Affiliate programmes, RK _ Apps.
- amplifying sales through: Sales Scripts, SRM, Introductions, Motivation in OP, Auto-sales (dojims), Arming the Manager, Sales Model, CJM, IP Telephony
- building the company's personal brand on YouTube (building the company's culture).
Based on work completed on an end-to-end digital marketing and branding solution:
- Build teams (hiring, assigning tasks)
- Conduct a thorough job analysis
- Define the necessary departments and their functions
- Establish reporting relationships and hierarchy
- Develop job roles and responsibilities
- Implement performance measurement and evaluation systems
- Organise documentation and local regulations in an orderly manne
- Create HR management systems
- Develop and document HR policies and procedures
- Implement recruitment and selection processes
- Create onboarding and orientation programmes
- Develop performance management systems
- Implement training and development programmes
- Implement HR data and analytics capabilities
- Implement management accounting systems
- Develop budgeting and forecasting processes
- Introduce performance assessments and key performance indicators (KPIs)
- Create management reporting systems
- Conduct cost-volume-profit (CVP) analyses
- Implement activity-based costing (ABC) systems
- Identify opportunities for company automation
- Define automation goals and objectives
- Evaluate automation solutions
- Develop an implementation plan
- Configure and customise automation systems
- Test and verify automation systems
- Train employees on how to use the automation system
- Implement automation systems
- Monitoring and measuring the effectiveness of automation
- Continuous improvement and optimisation of the automation system
MINIMUM TASKS OF ROAD MAP IN THE UPCOMING CO-OPERATION:
preliminary assessment of mvp implementation and further support:
The exact cost will depend on various factors such as:
Feature Complexity: The more features in an MVP, the more expensive it will be to develop.
Team size and experience: MVP development by an experienced development team will cost more than a team with less experience.
Technology: Utilising the latest technology can increase the cost of development.
This will include:
Design: Creating a customised platform design also adds to the cost.
Error Correction: Continuous correction of errors that occur in the platform.
Updates: Regular updates to the platform with new features and improvements.
Technical Support: Provide technical support to users.
Marketing: Continuous promotion of the platform to attract new users.
preliminary assessment of mvp implementation and further support:
Launch and user engagement (3 months):
Online platform development and design: $200,000 - $400,000
Blockchain technology integration: $100,000 - $200,000
Total: $570,000 to $1,150,000.
01
Establishing a security system: $50,000 - $100,000
Testing and error correction: $50,000 - $100,000
Marketing campaign to attract users: $100,000 - $200,000
Attracting artists to the platform: $50,000 - $100,000
Creating NFT training materials: $20,000 - $50,000
Growth and monetisation (1 year):
Expansion of platform functionality: $100,000 - $200,000
NFT ecosystem development: $50,000 - $100,000
Total: $550,000 to $1,100,000
02
Implementation of a tiered commission system: $50,000 - $100,000
Digital currency development and launch: $100,000 - $200,000
Engaging partners and artists: $50,000 - $100,000
Marketing campaigns: $200,000 - $400,000
preliminary assessment of mvp implementation and further support:
Expansion and Leadership (1 year).
Creation of new products: $100,000 - $200,000
Expanding the geography of users: $50,000 - $100,000
Total: $500,000 to $1,000,000
03
Increased brand awareness: $200,000 - $400,000
Partnerships: $50,000 - $100,000
Research and development: $100,000 - $200,000
Additional tasks for the development of the project:
Creating a game to generate NFT: $100,000 - $200,000
DAO system implementation: $50,000 - $100,000
Total: $550,000 to $1,100,000
04
Establishing a steaking system: $50,000 - $100,000
Support for 3 years:
Platform development and support: $200,000 - $400,000 per year
Marketing and PR: $100,000 - $200,000 per year
Total over 3 years: $1,800,000 - $3,600,000
05
Community support: $50,000 - $100,000 per year
To contact us:
Thank you for your attention
Phone:
+90 (531) 485-32-90
+90 (531) 485-32-90
Telegram:
@shrv78
@shrv78
Mail:
marketing@vivamit.com
marketing@vivamit.com
WhatsApp:
375 (44) 457–28–72
375 (44) 457–28–72
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